A leading force in motorcycling and motorsports product development for over 40 years, Alpinestars began the development of its off-road boot after company founder Sante Mazzarolo talked to riders who needed a special boot for off-road riding.
Alpinestars’ first motorcycle boot was introduced in 1965, featuring innovations including a steel shin protector and a buckle closure system instead of laces. Alpinestars knew that racing was the best way to develop and promote its products and with champions like Roger Decoster and Heikki Mikkola, gained presence on the world stage and a reputation for high quality and innovation.
After establishing its off-road boots, Alpinestars moved into the motorcycle road racing market in the early 70s. Once again, technical advances such as toe sliders and external shin protection gained the attention of the best riders and 3-time GP champion Kenny Roberts showcased Alpinestars’ boots at racetracks around the world.