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M&P Direct Acquired by Investor Group Led by Ex-Motorcycle Racer Peter Graves

19 Feb, 2025 24
M&P Direct Acquired by Investor Group Led by Ex-Motorcycle Racer Peter Graves

M&P Direct, one of the UK’s leading motorcycle dealerships and eCommerce businesses, proudly announces its acquisition by a group of investors led by Peter Graves, an ex-professional motorcycle racer and seasoned Digital and eCommerce entrepreneur.

Peter riding his Ducati 916 Corsa in the 1996 BSB championships

Swansea, Wales – 19th February 2025

M&P Direct, one of the UK’s leading motorcycle dealerships and eCommerce businesses, proudly announces its acquisition by a group of investors led by Peter Graves, an ex-professional motorcycle racer and seasoned Digital and eCommerce entrepreneur.

Peter Graves and the investment team bring a wealth of experience and passion for motorcycling, with plans to propel M&P Direct into an exciting new era. This acquisition marks a commitment to enhancing customer experiences, expanding operations, and embracing modern digital communications.

M&P Direct will continue to be driven by its dedicated team whose expertise and love for motorcycling have always been at the heart of the business. Customers can expect new premises, improved eCommerce services, and a renewed focus on delivering exceptional service and top-quality products.  The business includes new motorcycle franchises, a large selection of quality used machines, workshops, outfitters, and massive stocks of spares and accessories for E-commerce.

Mark will continue to serve on the board of M&P

Mark Collings the founder and Managing Director for the last 40 years, and Co-director Lynette Ballard will continue their essential roles in M&P. 

Mark said: We’ve had a challenging few years in common with many in the industry.  We’ve seen many friends and competitors fall by the wayside.  We wanted to make this change to give M&P the best possible opportunity for the future, and by bringing in this expert new team we can build on what we have and give our loyal employees the best possible prospects for the future.

The investment team includes the following 3 new directors at M&P:

  • Peter Graves (Interim CEO), Ex Superbike and BSB Racer, Ecommerce & Digital
  • Steve Rooms (CFO) - Chartered Accountant and Entrepreneur
  • Ric Wilson (CEO of ERP Experts) – Systems

“We’re thrilled to join the M&P family,” said Peter Graves. “We know how our motorcycling friends have for decades relied on M&P as the most expert and most reliable supplier of bike parts and accessories. We know what a force they have been for the motorcyclists of Wales running these absolutely stunning dealerships.  Our goal is to build on the solid foundation already in place, investing in the future while maintaining the legacy and passion that M&P Direct is known for.”

Peter and Mark with the new investment team

Growth Plans Include:

  • Expansion into new, state-of-the-art premises.
  • Advanced eCommerce capabilities to enhance online shopping.
  • Tech enablement including AI and new back-office systems.
  • A focus on delivering memorable motorcycling experiences.
  • A busy programme of events and shows during 2025.

About M&P Direct: Based in Swansea, Wales, M&P Direct is a leading motorcycle dealership offering a wide range of motorcycles, accessories, and gear. The company’s strong community ties and deep knowledge of the motorcycle industry have made it a trusted name among enthusiasts, and its Ecommerce capability is one of the largest in the UK motorcycle industry, offering competitive and reliable supply of parts and accessories throughout the UK.

For media inquiries, interviews, or additional information, please contact:

Media Contact:

Visit: www.mandp.co.uk for updates and announcements.

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